Introducing Guy Lab, a label creating a new dialogue for men.
Designed to form the foundation of the modern man’s wardrobe, Guy Lab's first offering is a line of premium mens underwear and basics, combining the ease of leisure wear with the complexity of a designer collection.
The label’s commitment to quality and craftsmanship is reflected in every step of the creative process. All pieces are Australian made — right down to the fabric. The highest- quality cottons are sourced from certified organic farms in India and China, and milled locally in Australia.
Guy Lab’s inaugural collection centres around three modules that collide to create a new vision for the mens underwear market:
01/ CORE Classic shapes of the highest quality . Wear the CORE range every day and enjoy the tactile intimacy between fabric and skin…nurtured through every fibre.
02/ SERIES Elevate. Inspire. Communicate. An exploration in ‘form and function’, SERIES inspires the wearer to choose styles that best reflect individuality and purpose.