“What you wear most often and closest to the skin, should be the be of the highest quality, no?”

Introducing Guy Lab, a label creating a new dialogue for men. 

Designed to form the foundation of the modern man’s wardrobe, Guy Lab's first offering is a line of premium mens underwear and basics, combining the ease of leisure wear with the complexity of a designer collection.

The label’s commitment to quality and craftsmanship is reflected in every step of the creative process. All pieces are Australian made — right down to the fabric. The highest- quality cottons are sourced from certified organic farms in India and China, and milled locally in Australia.

Guy Lab’s inaugural collection centres around two modules that collide to create a new vision for the mens underwear market:

01/ CORE
 Classic shapes of the highest quality
. Wear the CORE range every day and enjoy the tactile intimacy between fabric and skin…nurtured through every fibre.

02/ SERIES
 Elevate. Inspire. Communicate. An exploration in ‘form and function’, SERIES inspires 
the wearer to choose styles that best reflect individuality and purpose.